After a four-year hiatus, World Ducati Week (WDW) 2022 held at the Misano “Marco Simoncelli” World Circuit, was a celebration of all things Ducati and a gathering of Ducatists, as Ducati fans are known, all over the world. According to the figures, WDW had 80,000 attendees over three very hot days from 84 countries and over 6 million social media impressions.
The highlight of the weekend was the Lenovo Race of Champions, where 21 Ducati riders were selected from its MotoGP and World Superbike Championship teams. With the intense heat reducing the number of laps offered from 12 to eight, Pecco Bagnaia of the Ducati MotoGP team emerged victorious.
After the Race of Champions, the 13 Ducati Panigale V4s that saw track action were sold in a special online auction. Predictably, the now ‘used’ Panigale V4s were snapped up by well-heeled fans – with 7,084 bids from 1,516 bidders – within minutes, with the highest bid of 120,000 Euros returning to Troy Bayliss’ motorcycle.
There were many attractions for Ducati fans at Misano, with the merchandise tent drawing huge crowds. Another attraction was the Centro Stile Ducati pavilion, where visitors could learn about the design process that created the Panigale V4, as well as the chance to talk to the Ducati design team.
235 Official Ducati Clubs from around the world, including Malaysia, also gather to celebrate in the International Village, with the highlight being the huge outdoor barbecue on the track held after the end of the second day proceedings . The festivities continued with a DJ set by Meduza, the Italian house music trio, while the Ducati riders met the fans at the municipal stadium in Santamonica di Misano, next to the Misano circuit.
In a special preview, the Malaysian media also saw examples of motorcycles produced for the customer by Ducati Unica. During the Ducati Utica briefing, the media were told that Ducati’s bespoke design service would come to Asia and be made available to Malaysian customers.