With each passing day, the competition in the e-motorcycle segment is getting tougher as tons of manufacturers after conquering the e-scooter segment are trying to gain an edge in the e-bike market. One of the latest entrants to this contest is Rajasthan-based HOP Electric Mobility. The company recently removed the covers from its soon to be launched e-bike – HOP OXO. HOP Electric unveiled its world’s first electric bike ahead of the official launch and revealed that the EV motorcycle is currently in beta testing.
The company said it has extended its testing exercise with its dealer partners and consumers to get useful, real-world data about their motorcycle. HOP Electric Mobility said its R&D team is carefully reviewing the overall beta testing program to understand and fix the shortcomings of its first all-electric motorcycle. He further added that the inputs received from dealers and consumers during the closed-loop beta testing program will help the brand develop a user-friendly product.
Ketan Mehta, CEO and Co-Founder of HOP Electric Mobility, said, “Even though products are developed by engineers and designers in studios and labs, dealer and consumer feedback is extremely crucial. We are delighted to announce that HOP Electric Mobility is the first Indian electric vehicle player to launch consumer trials. With the #OXOSNEAKPEEK program, we receive direct feedback and suggestions from selected partners. Along with the information we have gathered from performing over 30,000 km of in-house road testing across India, this information will prove essential in launching products that meet the demands of today’s customers.
In the test phase, HOP Electric Mobility has traveled more than 30,000 km on the OXO mules in about 20 cities across India including Jodhpur, Jaipur, Patna, Hyderabad, Ludhiana, Kolkata and others. Additionally, HOP has opened a state-of-the-art HOP Megaplex production facility in Jaipur which produces the company’s electric scooters which are for sale in the country. The company hopes to have a production capacity of 1.8 lakh units per year. Currently, the company produces about 100 electric scooters from the HOP Megaplex and has a total of 55 delivery points in the country.
Currently, HOP Electric offers two electric scooters – HOP LEO and HOP LYF – in the local market. The products deliver a range of 70 to 120 km and retail for between Rs 72,000 and Rs 95,000, depending on the state of sale. Reports suggest that the HOP OXO will be powered by an electric motor coupled to a Li-Ion battery capable of reaching a top speed of 100 km/h and a range of 150 km on a single full charge.
Earlier this year in January, HOP Electric Mobility revealed that it plans to invest Rs 100 crore over the next two years to expand electric vehicle manufacturing capacity. During the announcement, the company’s CEO, Ketan Mehta, said, “We are targeting the commuter segment with our products. Currently, most electric two-wheelers cost more than Rs 1 lakh. We seek to gain mass market volume by offering affordable scooters and motorcycles with longer range and higher speeds. HOP electric aims to increase production capacity from 50,000 units per year at its Jaipur plant to 1,00,000 units per year.