TVS Motor Announces Next Phase of Norton Revitalization


London [United Kingdom] May 13 (ANI / NewsView): TVS Motor Company (TVS), owner of The Norton Motorcycle Co. Ltd. (Norton), announces the appointment of Dr Robert Hentschel as CEO and Vittorio Urciuoli as Technical Director Officer (CTO) of the historic motorcycle brand based in Solihull. The announcement is the next key step in the transformation of the historic brand, as it builds on its newly re-established foundations and prepares for brand revitalization for the future.

Sudarshan Venu, co-Managing Director of TVS Motor Company (TVS), announces new leadership of Norton to deliver the next phase of historic brand revitalization under the ownership of TVS TVS – one of the top five manufacturers of two -wheels in the world – highlights its position as one of the leading India-based companies investing in the UK with the creation of new skilled jobs in engineering and manufacturing at Norton Norton has undergone a complete transformation since its takeover of the administration by TVS and is now positioned for future growth and to take the brand into the future Dr Robert Hentschel is appointed CEO and Vittorio Urciuoli will take the newly created position of CTO. Both roles will be critical in delivering the TVS vision for Norton at a new Solihull-based plant headquarters announced earlier this year.After playing a key role in stabilizing the business, John Russell will end his tenure as Interim CEO as company smoothly transition to new management team High resolution images available for download: Hentschel and Urciuoli will take up their new roles when John Russell steps down as interim CEO. Dr. Robert Hentschel joins Norton from Valmet.

Automotive Holding GmbHCo. KG, where he has been Managing Director since 2017. Previously, he headed Ricardo Deutschland and Hentschel System and was also Director of Lotus Engineering. Vittorio Urciuoli’s former key roles in the global automotive industry include Director of URVI Ltd., Powertrain Director at Lotus Cars and Project Manager at Ferrari and Aprilia Racing.

Sudarshan Venu, deputy general manager of TVS Motors, said: “TVS has created a plan for Norton to be transformed into the future. The brand will retain its core values ​​which will be interpreted in a modern way for the customers of today and tomorrow. in this context, we are delighted to welcome aboard a new management team led by robert to lead this next phase of the voyage. “” His passion for customers, brands and the future of mobility will be of immense value to Norton. Vittorio has a tremendous commitment and experience in creating world class products which is key to the future of the brand. Both are solid engineers with a pedigree on the world stage. Together with the entire TVS team, I look forward to working with them for the revitalization of one of the world’s most trusted brands. “” Over the past 12 months, we have ensured that our clear strategy for the transformation of Norton has been delivered with significant product improvements and the creation of a working Class ld Manufacturing Plant in record time. Now Norton is ready to move on to the next phase of his journey. “” I would like to take this opportunity to thank John Russell for his accomplished leadership, experienced judgment and clear vision that he displayed during his tenure as interim CEO of Norton. Under John’s tenure, with investment and support from TVS, Norton returned to solid ground and made notable improvements to engineering and product quality, which will be seen in the updated V4SS. which will be launched soon. In addition, we have established a new state-of-the-art design, engineering, manufacturing and sales and marketing global headquarters in Solihull. Thanks to the exceptional effort of John and many other colleagues, Norton is poised to take the next step in its rebirth and generate significant growth. “Shortly after TVS acquired Norton in April 2020, Russell was appointed to stabilize the business and create a platform that now allows Norton to begin manufacturing and supplying cutting-edge motorcycles worthy of the iconic brand to a growing global customer base.

Dr Robert Hentschel said: “It is an honor to take the leadership of Norton at this exciting time in the company’s remarkable 123-year history. To help restore such an iconic and highly regarded brand to its rightful place on the world stage, this is a unique career opportunity. Under the strategic leadership of TVS Motor, Norton has already achieved incredible success, including being rescued from administration and starting the rebuilding process. A highly motivated team has been assembled, bringing approximately 100 new jobs to the region, to which we will add more jobs in the future as the business grows. Norton is once again on the verge of building the best motorcycles in the world. “Vittorio Urciuoli said:” The name Norton holds such a special place in the world. heart of all motorcycle enthusiasts around the world. Being the first manufactory to win the famous Isle of Man TT race in 1907, no other motorcycle has such an evocative name and exceptional history. the dream of working for a company with such a rich heritage. But now our eyes are firmly on the future. With the support of TVS and the opening of the new advanced manufacturing process, everything is in place to take Norton to the next level. John Russell, outgoing Interim CEO of Norton Motorcycles said: “I am delighted to have had the opportunity to guide Norton into a new era, having long admired the historic brand as an icon of British motorcycles. During my time at Norton, we made many improvements, including moving the company to a new state-of-the-art head office, thanks to investment and support from TVS Motor Company. I wish the new management team the best of luck and have no doubts that they will lead Norton to future success. Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts for the two-wheel trade.

Norton Motorcycles has grown into one of Britain’s most iconic motorcycle brands, making famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in technology of the motorcycle, with advantageous characteristics for the lightness and resistance of the motorcycle. races. Norton Motorcycles has an unrivaled history in motorsport and the brand name is synonymous with TT racing on the Isle of Man.

In April 2020, Norton Motorcycles was acquired by TVS Motor Company, the third largest motorcycle maker in India. Under TVS management, Norton is based in a new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional artisan techniques with modern machinery for consistent and high quality.

This story is provided by NewsView. ANI will not be responsible for the content of this article in any way. (ANI / NewsView)


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