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Featured in the September 2022 issue of Roadracing World:
Pop Quiz: Which brand has been making motorcycles the longest?
The answer is Royal Enfield, which has been producing motorcycles continuously since 1901. And Royal Enfield is also one of the largest motorcycle manufacturers, currently producing 900,000 units a year.
Until recently, however, very few of these motorcycles were sold in the Western Hemisphere. But that’s all changing fast thanks to Royal Enfield North America (RENA), the company’s first direct distribution subsidiary outside India…
—Shops: Royal Enfield, by David Swarts
The first Royal Enfield motorcycle was built in England in 1901. Since then the company has transformed, survived the collapse of the British motorcycle industry and somehow found itself as one of the biggest motorcycle manufacturers in the world! Read the story of Royal Enfield’s breakthrough into the US market – it’s in the latest issue of Road racing world!
OVERVIEW the September 2022 issue of Roadracing World!
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