Racing History: Harley-Davidson’s Top Secret World Superbike and MotoGP Project – Roadracing World Magazine

© 2021, Roadracing World Publishing, Inc.

Featured in the November 2021 issue of Roadracing World:

Just over 20 years ago, a series of high-level management meetings were held at Harley-Davidson’s corporate headquarters in Milwaukee, on the shores of Lake Michigan. During these encounters, there were two opposing factions. First, the old-school executives who were convinced that the cult of Route 66 – around which most of The Motor Company’s models were built – would last for eternity, forever attracting generations of eager motorcyclists. to drive cruisers and tourers that evoked the good old atmosphere of the 50s, 60s and 70s.

Then there was the second faction of rulers who feared that Harley-Davidson’s clientele would age quickly and the Route 66 dream would die out eventually. They were convinced that sports bikes and superbikes were the future …

—Harley-Davidson’s Top-Secret World Superbike & MotoGP Project, by Mat Oxley

Two decades ago, Harley-Davidson decided to transform its image to appeal to a younger and sportier audience. A key part of that plan was to build a radical V-Twin for World Superbike and then switch to MotoGP. We unveil this secret project for the first time in the latest issue of The world of road racing!

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OVERVIEW on Roadracing World November 2021 issue!

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About Todd Wurtsbach

Todd Wurtsbach

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