Norton Motorcycles opens new global headquarters


November 12, 2021 10:39 AM STI

Solar park (Solihull) [United Kingdom], Nov. 12 (ANI / NewsView): Norton Motorcycles has announced the completion of its new global headquarters. The brand new facility houses state-of-the-art manufacturing capabilities and the company’s new global design and R&D center.
It is a key part of Norton’s strategic growth plan on its journey to become the world leader in handcrafted luxury motorcycles.
* Norton’s new global headquarters features a state-of-the-art manufacturing facility, a critical component of the brand’s strategic growth
* The new production line will be able to deliver around 8,000 motorcycles per year
* The Solihull site will also house Norton’s global design and R&D center, customer showroom, service workshops and offices
* Norton Motorcycles will create over a hundred new highly skilled jobs (and more in the years to come) producing the current lineup with world class quality standards and developing exciting and innovative future products
* A new manufacturing facility has been designed to optimize sustainability and reduce landfill waste
* The newly built facility is another clear commitment to Norton by TVS Motor Company
* The new headquarters is another key milestone for the famous brand achieving world-class levels of sustainable global business performance and growth
The new headquarters is a clear demonstration of TVS Motor Company’s strong commitment to its successful partnership with Norton Motorcycles. In just 18 months after acquiring the iconic British brand, TVS Motor oversaw the establishment of its world-class factory in Solihull, West Midlands, UK, paving the way for the design and production of ‘an exciting new generation of motorcycles built to advanced manufacturing standards. .
Sudarshan Venu, Deputy General Manager of TVS Motor Company, “The opening of the new head office represents an important step forward for Norton Motorcycles and is a proud moment for everyone. We are laying the foundation for a long sustainable future. term for the Norton brand.

“We strive to create a bold future for the company, our employees, our customers and our partners that lives up to the highest expectations, allowing Norton to once again become the true global force its heritage deserves.
Robert Hentschel, CEO of Norton Motorcycles, “The new Norton Motorcycles headquarters is a true embodiment of this iconic British brand. The facility houses the design, engineering, purchasing, sales, marketing and engineering departments. support, as well as highly skilled production is the perfect platform to re-energize our business as we lead the Norton brand to success where it will play a key role in the future of mobility.
This investment demonstrates our unwavering commitment to the motorcycles we build. We will not compromise on quality and continue to work alongside each supplier to ensure our high standards are always met. With this new head office opening, Norton is now poised for the future – creating an innovative and sustainable business model that will allow us to produce world-class motorcycles true to Norton’s unparalleled heritage. “
Norton’s new leadership, in conjunction with TVS Motor Company, has conducted an in-depth review of Norton Motorcycles’ operations, resulting in new appointments and new processes, especially in engineering, design and manufacturing to ensure adherence to the highest quality standards. The head office creates more than a hundred new highly skilled jobs (and more in the years to come) and will be able to build around 8,000 motorcycles per year.
As part of the new manufacturing process, every component of every new Norton motorcycle will be evaluated in a new quality test lab to ensure the highest build quality. Inside the laboratory are inspection rooms, test areas including destruction tests and a rolling road. A customer reception and a showroom, a service workshop and an office are also installed in the new head office.
The Norton manufacturing facility has been designed to be highly durable and to minimize waste. The result is an intelligently designed solution using flexible components that mean Norton Motorcycles can expand, and evolve, in the new space. Construction used many durable and rapid construction techniques on the project, the components of which are reconfigurable at almost 50% in proportion to the total construction cost – in order to increase the particular flexibility.
Julian Lipscombe, Principal, Bennetts Associates, “It has been a great privilege to play a key role in the rebirth of a global icon. We have created an environment for Norton that embodies their commitment to design quality, innovation and sustainability. A project philosophy from the start, ‘simple things done beautifully’ resulted in a refined solution that could be delivered at high speed. “
The new facility is supported by the West Midlands Growth Partnership, the UK government, and is a shining example of Anglo-Indian cooperation. Focused on the return of a renowned British motorcycle brand to world-class levels of global business performance, Norton Motorcycles has defined its new branding approach that prepares it for an exciting and sustainable future.
Norton Motorcycles was founded in 1898 as a manufacturer of accessories and parts for the two-wheel trade.
Norton Motorcycles has grown into one of Britain’s most iconic motorcycle brands, making famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for the lightness and resistance of the motorcycle races. Norton Motorcycles has an unrivaled history in motorsport and the brand name is synonymous with Isle of Man TT racing.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, the third largest motorcycle manufacturer in India. Under TVS management, Norton is based in a new manufacturing facility in Solihull, West Midlands, which manufactures British bikes in England using traditional artisan techniques with modern machinery for consistent and high quality.
This story is provided by NewsView. ANI will not be responsible for the content of this article in any way. (ANI / NewsView)


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