Norton, legendary motorcycle builder, moves to Solihull and restarts production


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A legendary motorcycle maker who was based in the Midlands at the dawn of the industry is revived and relocates to Solihull.

Over 50 jobs have already been created as part of Norton Motorcycle Co’s move and it is believed that hundreds of jobs could eventually be created.

Solihull’s new operation will see the resumption of production of motorcycles for the company, combining traditional craftsmanship techniques with modern machinery.

The company moves from Castle Donington in the East Midlands to Solar Park in Solihull.

Highlands Road’s new facility, Shirley, is currently under development and Norton says it will be the company’s most advanced operation in its 122-year history.

Norton Motorcycles was founded in Birmingham in 1898 as a manufacturer of accessories and parts for the two-wheel trade.



Norton Motorcycles Relocates to New Plant and Headquarters in Solihull

Norton Motorcycles has grown into one of the most iconic British motorcycle brands, making famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more.

He has earned a reputation as an innovator in motorcycle technology, with features that combine lightness and strength in motorcycle racing.

Norton Motorcycles has a rich history in motorsport and the brand name is synonymous with the famous Isle of Man TT.

The Solihull production site will open following a multi-million pound investment from Norton’s Indian parent company, TVS Motor Company, which acquired Norton Motorcycle Company Ltd in April 2020.

The motorcycle manufacturer had been based in Castle Donington for more than a decade before taking office last year.

The new Solihull premises will be the hub of all Norton operations, providing a permanent base for all staff.

The new headquarters will house the design, engineering, purchasing, sales, marketing and support teams, as well as the skilled production team that will take over motorcycle manufacturing.

Some of the specialized tooling and equipment previously used by Norton has been transferred to the new Solihull site, but the site is also benefiting from substantial new investments.

The New Norton Motorcycle Co facility will see trained technicians using custom bike building techniques as well as the latest manufacturing equipment.

Norton will resume production of the Commando Classic model at the Solihull site, building limited quality to honor customers who had ordered and paid a deposit on these bikes.



Norton Motorcycles Relocates to New Plant and Headquarters in Solihull
Norton Motorcycles Relocates to New Plant and Headquarters in Solihull

Production of the V4SS will begin soon, and the facility is slated to fully open before the end of March this year.

Sudarshan Venu, Deputy Managing Director of TVS Motors, said: “The opening of the new headquarters is an important step forward for Norton Motorcycles.

“The opening of this state-of-the-art facility will lay the foundation for a long-term sustainable future for Norton. The new bikes will meet the world class standards our customers expect.

“2020 has been a tough year for the world, but we are delighted to move into our new home and are delighted that this has been created by the Norton and TVS teams in just nine months.

“This new factory, backed by strong quality processes, will produce bikes truly worthy of the illustrious Norton brand and take it into the future.

“We strive to create a future for the company, our employees, our customers and our partners that meets the highest expectations and allows Norton to once again become the real strength that its history deserves.

Norton’s relocation was welcomed by West Midlands Mayor Andy Street, who said: “The arrival of Norton’s world headquarters in Solihull is a real vote of confidence in our region as we seek to recover from the pandemic.

“It says a lot about the progress the West Midlands has made in recent years that Norton has chosen to return home after more than a decade based outside the region.

“This investment not only re-establishes our historic partnership with Norton, but will set a world-class benchmark for manufacturing exceptional motorcycles in the heart of our region, creating hundreds of jobs in an incredibly difficult economic period.

“This investment also represents the start of an important partnership between West Midlands and TVS Motors. “



The Mayor of the West Midlands, Andy Street

Mr Street added: “With Tata-owned Jaguar Land Rover also based in the region, the West Midlands have a good relationship with India which we are constantly looking to improve through the West Midlands India partnership.

“This investment from Norton illustrates exactly what we are trying to achieve with this partnership, and I am delighted to welcome the company to us. “

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