Learn more about FUELL electric bikes – Roadracing World Magazine


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Who is FUELL?

May 17, 2021 – Who is FUELL? This is an excellent question. FUELL is an innovative manufacturer serving the urban electric mobility revolution through a full range of form factors and technologies. FUELL is led by two leaders with real experience and the desire to change urban mobility. The two visionaries who move FUELL forward in the future are Erik Buell and François-Xavier (alias “FX”) Terny.

Erik Buell, Technical Director of FUELL. Photo courtesy of FUELL.

Erik Buell founded the Buell Motorcycle Company in 1983. Known as a pioneer of modern racing motorcycle technology, a world-class engineer and inventor, with more than 130,000 motorcycles bearing his name. He brings a wealth of ideas, a proven team and decades of experience.

François-Xavier “FX” Terny, CEO of FUELL.  Photo courtesy of FUELL.
François-Xavier “FX” Terny, CEO of FUELL. Photo courtesy of FUELL.

FX Terny, CEO of FUELL, is a serial entrepreneur, expert in driving new designs and approaches to manufacturing, sales, marketing and distribution. It provides design directions, disruptive thinking and operational management.

A FUELL Flluid-1S electric bike (left) and a FUELL Fllow electric motorcycle (right).  Photo courtesy of FUELL.
A FUELL Flluid-1S electric bike (left) and a FUELL Fllow electric motorcycle (right). Photo courtesy of FUELL.

Erik Buell and FX Terny have brought together an inspiring vision for FUELL which focuses on three main areas: urban, electric and an American brand.

Urban

FUELL focuses on macro-mobility: “commuters”.

FUELL develops solutions with the best functionalities on the market.

Electric

FUELL designs vehicles from the ground up, rethinking every functionality and every component. Not just slap an electric powertrain in a conventional machine.

An American brand

FUELL manufactures the best products in its class, designed to be strong, robust, reliable and of impeccable quality.

The key element and the first step in this innovative vision of FUELL is the Flluid-1S. The Flluid-1S Electric Bike is a beautiful and efficient urban mobility vehicle with a sleek design, premium components and built to provide low maintenance and ease of use. Available in dark gray, blue or silver, the Flluid-1S offers a wonderful and unique driving experience for the pilot in a variety of settings.

FUELL Flluid-1S electric bikes.  Photo courtesy of FUELL.
FUELL Flluid-1S electric bikes. Photo courtesy of FUELL.

The Flluid-1S comes standard with two large 504 Wh lithium batteries, totaling over 1 kWh, a 500 W torque sensing mid-motor and a Gates Carbon belt drive with an internal gear hub. . This exceptional electric bike offers incredible efficiency, a modern and elegant look and a range of up to 125 miles. Additionally, the Flluid-1S is available for new FUELL dealers to order now under the new FUELL Powersports dealer program, and FUELL dealers can earn up to 25% in margins.

To register and become a new FUELL dealer, contact FUELL at [email protected] and to learn more about FUELL vehicles, visit www.FUELL.US

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About Todd Wurtsbach

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