IRA targets motorcyclists in insurance awareness campaign

The Insurance Regulatory Authority (IRA) will launch a national consumer awareness program targeting motorcyclists across the country.

The IRA says there is a lack of proper information about general traffic rules and the importance of insurance among most drivers, leading to anarchy and unnecessary loss of life.

Data from the National Transport and Safety Authority indicates that at least 1.4 million motorcycles are registered in Kenya, the majority of which are used as bodabodas.

Nearly 17,000 motorcycles are registered every month, but observers say the industry is poorly regulated.

Boda-boda drivers, mostly male between the ages of 18 and 36, have a reputation for breaking traffic laws and attacking motorists in crashes.

As such, the Insurance Regulatory Authority (IRA) in conjunction with the National Transportation and Safety Authority (NTSA) claims that a critical mass of boda boda drivers lack the required knowledge in matters of insurance and traffic rules.

The IRA says the campaign dubbed Bima Mashinani aims to take the insurance message to the grassroots to ensure more Kenyans are covered.

Currently, the IRA says 38 million Kenyans do not have any form of insurance cover.

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