Joerg Teuchert
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Iconic motorcycle builder settles in Solihull, bringing its legendary reputation to the West Midlands.
Norton Motorcycles Company will create more than 50 jobs – with reports, more than 100 roles could be created by the relocation.
The former East Midlands-based manufacturer will combine “traditional craft techniques with modern machinery” in its new factory.
The company will move to Solar Park in Shirley, Solihull, after being founded in the 1890s in Birmingham.
Norton Motorcycles has grown into one of the most iconic British motorcycle brands, making famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and many more.
He has forged a reputation as an innovator in the field of motorcycle technology, with characteristics combining lightness and resistance in motorcycle racing. CoventryLive Reports.
Norton Motorcycles has a rich history in motorsport and the brand name is synonymous with the famous Isle of Man TT.
The new headquarters will house the design, engineering, purchasing, sales, marketing and support teams, as well as the skilled production team that will take over motorcycle manufacturing.
Sudarshan Venu, Deputy Managing Director of TVS Motors, said: “The opening of the new headquarters is an important step forward for Norton Motorcycles.
“The opening of this state-of-the-art facility will lay the foundation for a long-term sustainable future for Norton. The new bikes will meet the world class standards our customers expect.
“2020 has been a tough year for the world, but we are delighted to move into our new home and are delighted that this has been created by the Norton and TVS teams in just nine months.
“This new factory, backed by strong quality processes, will produce bikes truly worthy of the illustrious Norton brand and take it into the future.
“We strive to create a future for the company, our employees, our customers and our partners that meets the highest expectations and allows Norton to once again become the real strength that its history deserves. “
West Midlands Mayor Andy Street said: “The arrival of Norton’s world headquarters in Solihull is a real vote of confidence in our region as we seek to recover from the pandemic.
“It says a lot about the progress the West Midlands has made in recent years that Norton has chosen to return home after more than a decade based outside the region.
“This investment not only restores our historic partnership with Norton, but will set a world-class benchmark for manufacturing exceptional motorcycles in the heart of our region, creating hundreds of jobs in an incredibly difficult economic time.
“This investment also represents the start of an important partnership between West Midlands and TVS Motors. “
Mr Street added: “With Tata-owned Jaguar Land Rover also based in the region, the West Midlands have a good relationship with India which we are constantly looking to improve through the West Midlands India partnership.
“This investment from Norton illustrates exactly what we are trying to achieve with this partnership, and I am delighted to welcome the company to us. “
