Joerg Teuchert
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Recognizing the possibility that its corporate activities could affect biodiversity, as early as the 1960s, Honda began to put significant effort into activities that lead to the conservation of biodiversity, including reforestation activities and recycling and reuse of industrial water in its factories. In 1976, Honda began a program to create a “local forest,” a forest of native tree species that preserves the unique ecosystem and biodiversity of each location, in each of its operations in Japan.
To date, together with local governments and communities in their respective regions, a number of Honda operations in Japan are pursuing environmental conservation activities to protect the global environment, which include conservation activities Satochi-Satoyama and forests as well as Honda’s original environmental conservation projects such as the HondaWoods Project*3HelloWoods project*4 and the Honda Beach Clean project*5.
In 2011, Honda established the “Honda Biodiversity Guidelines” which specify four priority activities; 1) environmental technology development, 2) business-based initiatives, 3) cooperation with communities, and 4) information disclosure and sharing. Based on the guidelines, Honda has taken a proactive approach to further improve its environmental initiatives.
Striving to create a dream inspiring future society where people can enjoy a rich natural environment, a clean ocean, safety for all, a future where our children realize their dreams without restrictions and greater living comfort for all, Honda will continue its proactive commitment to activities that will secure Honda’s vision for Joys for the next generation.
