Carmichael steps down as CEO of CTS

COLORADO SPRINGS, Colo. (BRAIN) — Jeff Pierce will succeed Chris Carmichael as CEO of Carmichael Training Systems. Carmichael, who founded the company in 2000, will remain president and chief endurance officer.

Most recently, Pierce was Director of Elite Athletics at USA Cycling.

“For 22 years, CTS has always led from the front,” said Carmichael. “As a cyclist and coach, I know when it’s time to stop and let new legs take over. CTS is my life’s work and supports thousands of athletes, as well as over 60 coaches and staff members. So it was important for me to find a leader who can drive the business forward as technologies and the coaching industry evolve. Jeff brings fresh, data-driven ideas to the development of business, as well as a strong track record of organizational leadership and creating consumer value. He also has a real connection to coaching and endurance sports. That combination is hard to find and that’s what which makes Jeff Pierce the perfect person to move CTS forward.

Carmichael said his new role will see more focus on mentoring coaches and creating cycling experiences for athletes.

Pierce has held several senior positions in the cycling and telecommunications industries, including 13 years at T-Mobile. He spent four years as Director of Elite Athletics at USA Cycling. During his career as a professional cyclist, Pierce won the 25th stage of the 1987 Tour de France and rode in seven Grand Tours. Carmichael and Pierce were teammates on the 7-Eleven pro cycling team and both were inductees into the United States Cycling Hall of Fame.

“I am thrilled and energized by the opportunity to lead CTS into the future,” said Pierce, who took over as CEO on Monday. “I understand what this revered brand means to CTS coaches and the athletes they serve. We have an unparalleled coaching development program and customer service infrastructure and a dedicated team of the best coaches in the industry. .”

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