Building Indonesian Nation Branding through the Mandalika Tour – OpEd – Eurasia Review

Indonesia is known as a country rich in natural resources. The abundance of natural resources comes from the geography of Indonesia which has a myriad of islands and mountains in various archipelagos of Indonesia, so Indonesia has a diverse ethnic, cultural and linguistic diversity of nearly more of 500 languages ​​with 264 million of its population (Augesti, 2019). Apart from Indonesia known for its natural resources and spices, Indonesia is also known as a country that has its natural beauty. because Indonesia is an archipelago country that offers a panoramic view of beaches, mountains, waterfalls, islands and other natural beauties. This attracts domestic and foreign tourists to visit Indonesia. he islands of Indonesia stretch nearly 5,200 km between mainland Asia and Australia, and are located in the tropics as Indonesia is on the equator (Augesti, 2019). This is the reason why Indonesia is rich in natural resources.

Thanks to its natural beauty, Indonesia has been named the most beautiful country in the world. reported by CNBC Indonesia, the title of the most beautiful country that was crowned to Indonesia. UK site, money.co.uk. explained that the factors analyzed in the rating of the most beautiful country in the world include the nature it has, including volcanoes, mountains, coral reefs, protected areas, coasts, rainforests and glaciers. Of the many evaluation factors assessed, Indonesia was ranked first with a score of 7.77/10, followed by New Zealand in second place with a score of 7.27/10, and third country is Colombia with a score of 7.16/10. (CNBC Indonesia, 2022). Indonesia’s natural and cultural richness attracts both domestic and foreign tourists, regions of Indonesia which are famous and visited by many domestic and foreign tourists include Bali, Sumatra, Lombok (West Nusa Tenggara), Yogyakarta, East Nusa Tenggara , Toraja and the Raja Ampat Islands (Kumparan Travel, 2018).

Currently, West Nusa Tenggara, Central District of Lombok, precisely Mandalika Circuit, is a destination for foreign tourists as it is the area where the 2021 World Superbike and 2022 MotoGP events will take place. he host of world superbike and MotoGP 2021 is a rebirth of the name Indonesia after 24 years of absence from prestigious racing events, where Indonesia had previously hosted the race, also precisely at the Sentul circuit , West Java in 1997 (Kompas.com, 2022). The circuit with the official name Pertamina Mandalika International Street Circuit has a circuit length of 4.3 kilometers or 4,310 meters with 17 turning points with 11 pointing to the right and another 6 leading to the left and accommodating up to hundreds of thousands of viewers (Kompas.com, 2021). The Mandalika Circuit also received three records from the Indonesian Museum of World Records (MURI) in the category of paving using Building Information Modeling (BIM) technology with the highest volume. Then, the construction of the first circuit according to the standard of the International Motorcycling Federation (FIM), and the third is the track of the fastest circuit (Amani, 2021). It makes the Mandalika circuit more in the spotlight of the eyes of the world by being equipped with sophisticated technology.

Apart from having asphalt with advanced technology, Mandalika circuit is also surrounded by very beautiful tourist destinations, especially surrounded by several beaches which have clear blue water which soothes the eyes of the public who are on the Mandalika circuit and surrounded by green hills, various praises from local residents and around the world have been made, including Moto GP who mentioned that Mandalika circuit is the most beautiful circuit in the world (Garjito & Indriani, 2022). Therefore, with the construction of Mandalika Circuit, it can become a national identity, especially Indonesia by showcasing the advantages of the country through its natural beauty and social and cultural diversity that belongs to Indonesia, so that in the future, it can have a positive impact. on the Indonesian economy through the tourism sector.

*Ramadhan Dwi Saputra is a research assistant at Universitas Islam Indonesia

The references

Amani, NK (2021, November 20). Deretan Fakta Sirkuit Mandalika, Punya Rekor MURI hingga Aspal Terbaik di Dunia. Liputan6.com. Retrieved February 17, 2022, from https://www.liputan6.com/bisnis/read/4715719/deretan-fakta-sirkuit-mandalika-punya-rekor-muri-hingga-aspal-terbaik-di-dunia

Augesti, A. (2019, April 4). Ini Alasan Indonesia Menduduki Posisi ke-6 Negara Terindah di Dunia. Liputan6.com. Retrieved February 15, 2022, from https://www.liputan6.com/global/read/3933426/ini-alasan-indonesia-menduduki-posisi-ke-6-negara-terindah-di-dunia

CNBC Indonesia. (2022, February 14). Kalahkan Selandia Baru, Indonesia Negara Terindah di Dunia. CNBC Indonesia. Retrieved February 15, 2022, from https://www.cnbcindonesia.com/lifestyle/20220214133135-33-315209/kalahkan-selandia-baru-indonesia-negara-terindah-di-dunia

Garjito, D., & Indriani, RMD (2022, February 13). MotoGP Takjub Saat Bagikan Foto Sirkuit Mandalika: Ini Sirkuit Terindah di Dunia. Suara.com. Retrieved February 17, 2022, from https://www.suara.com/news/2022/02/13/111149/motogp-takjub-saat-bagikan-foto-sirkuit-mandalika-ini-sirkuit-terindah-di-dunia? page=all

Kompas.com. (2021, November 15). Profile Sirkuit Mandalika, Lombok, Trek Balap to MotoGP 2022 Halaman all. Kompas.com. Retrieved February 17, 2022, from https://www.kompas.com/tren/read/2021/11/15/150000265/profil-sirkuit-mandalika-lombok-trek-balap-untuk-motogp-2022?page=all

Kompas.com. (2022, February 8). Kilas Balik MotoGP Indonesia 1997: Kejutan di Kelas Utama and Rossi yang Tak Bisa Bersantai Halaman all. Kompas.com. Retrieved February 16, 2022, from https://www.kompas.com/sports/read/2022/02/08/13000008/kilas-balik-motogp-indonesia-1997-kejutan-di-kelas-utama-dan-rossi – yang?page=all

Kumparan trip. (2018, May 1). 7 Daerah Wisata Favorit Wisatawan Mancanegara di Indonesia. Kumparan. Retrieved February 17, 2022, from https://kumparan.com/kumparantravel/7-daerah-wisata-favorit-wisatawan-mancanegara-di-indonesia

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