BMW and California Superbike School renew their relationship – Roadracing World Magazine

Woodcliff Lake, NJ – June 27, 2022…BMW Motorrad USA would like to announce its renewed relationship with its long-time partner – The California Superbike School. BMW Motorrad USA and the California Superbike School are entering their 13th year of collaboration, offering student riders the opportunity to learn and improve their skills on one of the school’s 31 advanced BMW S 1000 RR motorcycles. The California Superbike School itself celebrates 42 years of helping thousands of students of all skill levels become better and safer riders not only on the track but, more importantly, on the street.

“When BMW launched the S 1000 RR in 2009, it was the most advanced 1000 cc sports bike on the market and its performance and features, such as ABS and traction control, made it an immediate choice for the California Superbike School and for our shared community values ​​of teaching riders how to be safer on the track and on the street,” said Luciana Francisco, brand and marketing manager, BMW Motorrad USA. “13 years later , the BMW S 1000 RR is lighter, faster, even more advanced and continues to be the first choice for training beginners and experienced riders at the legendary CA Superbike School. We look forward to many years of helping Keith and Dylan Code and their team of instructors train the next generation of cyclists.

The California Superbike School, based in Los Angeles, Calif., was founded in 1980 by two-wheeled racing and instructional legend Keith Code. Since then, more than 150,000 riders have passed through the school, including professionals who have won 94 world and national championships. CA Superbike schools also use specialized training bikes (with stabilizers) such as the Panic Brake Trainer and Slide Bike Trainer, allowing students to experiment and learn important skills with added safety. One-day schools and two-day camps are available at 12 locations across the United States.

“Partnering with BMW using the S 1000 RR was one of the best decisions we made. The bike scores high in all categories, especially in the areas of safety, predictability, handling and smooth power delivery. New riders and racers alike seem to like the Double R. The BMW Motorrad North America team has a passionate dedication to rider training and safety, so the partnership works well. Says Dylan Code, vice president of the California Superbike School

BMW Group in America

BMW of North America, LLC has had a presence in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing organizations, sales and financial services for the BMW brand of motor vehicles, including motorcycles, the MINI brand and Rolls-Royce Motor Cars; Designworks, a California-based strategic design consultancy; a technology office in Silicon Valley and various other operations across the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group’s global competence center for the BMW X models and manufactures the X3, X4, X5, X6 and X7 sports activity vehicles. The BMW Group sales organization is represented in the United States by networks of 350 BMW Passenger Car and BMW Sports Activity Vehicle Centers, 146 BMW Motorcycle Dealerships, 105 MINI Passenger Car Dealerships and 38 Rolls-Royce Dealerships Motor Car. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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